Olympus’ Medical Business Launches New Website to Enhance Customer Experience

Site offers cutting-edge features with new and improved
information on world-class medical technology

CENTER VALLEY, Pa., September 12, 2013 – Olympus, a precision technology leader in designing and delivering innovative medical and surgical solutions among other core businesses, announced today the launch of a cutting-edge website for its medical business. The new site, located at medical.olympusamerica.com, is designed to improve the experience of customers and other stakeholders when engaging with the company online, making it easier to find products, services and a range of solutions that will ultimately benefit patients and help achieve the goals of the Affordable Care Act.

“As we embrace healthcare reform, Olympus is committed to working with healthcare providers to meet the changing needs of the marketplace,” said Luke Calcraft, President of the Medical Systems Group of Olympus Corporation of the Americas. “We are proud to offer our customers a website that is both easy to use and consistent with the advanced technology we deliver in our products, providing valuable information that will lead to high-quality patient care at an affordable cost.”

The new website is organized by specialty -- including gastroenterology, pulmonary, general surgery, urology and more -- with featured products and a range of customer resources. It also places an emphasis on the innovative technologies that enable physicians and surgeons to peer inside the human body to fight cancers and diagnose and treat a broad range of illnesses across a wide spectrum of specialties. Powered by Drupal, an open source web content management system, the new website provides flexibility in updating key product information and resources in today’s fast-paced healthcare environment, helping Olympus to technologically keep pace with the rapidly changing digital landscape.

Users can access medical.olympusamerica.com on any internet-connected device with a browser. Healthcare professionals using a smart phone can access a mobile-optimized version to quickly connect with either the information or appropriate Olympus representatives they need, when they need it, while on the move within a healthcare facility.

About Olympus Medical Systems Group

Olympus Medical Systems Group, a division of global technology leader Olympus, develops solutions for healthcare professionals that help improve clinical outcomes, reduce overall costs and enhance quality of life for their patients. By enabling less invasive procedures, innovative diagnostic and therapeutic endoscopy, and early stage lung cancer evaluation and treatments, Olympus is transforming the future of healthcare.

For more information visit Olympus at medical.olympusamerica.com.

Media Contact
Michael Levey, Olympus, 484-896-5120, michael.levey@olympus.com